Integrating GIS and BCG Model for Marketing Strategic Planning. Divisional Planning: Setting Effective Direction. The 18th International Farm Management Congress Methven, Canterbury. The Cash Cows, Dogs, Stars and Problem Children of the South African Agricultural Sector. Academy of Management Journal, 25(3), 510-31. Strategic Attributes and Performance in the BCG Matrix–A Profit Impact of Market Strategies (PIMS)-Based Analysis of Industrial Product Businesses.
Corporate Strategy: A Resource-Based Approach. Strategic Management of Technology and Innovation (3rd Ed.). Financial Management Theory and Practice. Boston: The Boston Consulting Group.īrigham, E. Available: Boston Consulting Group (1968). International Journal of Research in Marketing, 11(1), 73-84.īCG (2014). Effects of Portfolio Planning Methods on Decision Making: Experimental Results. Prentice Hall International (UK) Ltd: Cambridge, Great Britain.Īrmstrong, J. Implanting Strategic Management (2nd Ed.). L - Industrial Organization > L2 - Firm Objectives, Organization, and BehaviorĪnsoff, I. Item Type:īCG Matrix, Business Organizations, Business Improvementį - International Economics > F6 - Economic Impacts of Globalizationį - International Economics > F6 - Economic Impacts of Globalization > F63 - Economic Development The paper tries to provide a guideline to the business organizations to choose the best business policies by the use of BCG matrix. It is one of the most popular and helpful consulting firms. It helps a company to distribute their available resources through the efficient business management. It analyses to identify which strategic business units to invest in, which to sell off, and which to shut down.
To develop the efficiency of marketing decision making, the BCG Matrix plays an effective tool for strategic planning of product performance in industry and company level. The Boston Consulting Group (BCG) helps the business organizations to develop their efficiency for the successful operation of their business activities. But, these challenges can be overcome by the efficient business strategies. In the 21st century, sustainable improvement of business faces various challenges for the global economic competition.
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